The Rise and Fall of Mass Marketing (RLE Marketing) High quality books
The Rise and Fall of Mass Marketing (RLE Marketing)
By:Richard S. Tedlow,Geoffrey G. Jones
Published on 2014-09-15 by Routledge
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
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Book ID of The Rise and Fall of Mass Marketing (RLE Marketing)'s Books is bjyDBAAAQBAJ, Book which was written byRichard S. Tedlow,Geoffrey G. Joneshave ETAG "MzUu6LtiA1U"
Book which was published by Routledge since 2014-09-15 have ISBNs, ISBN 13 Code is 9781317663010 and ISBN 10 Code is 1317663012
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Book which have "252 Pages" is Printed at BOOK under CategoryBusiness and Economics
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