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Psychology of Relationship Banking
By:James Lynch
Published on 1996-08-14 by Woodhead Publishing

Jim Lynch's latest book focuses on one of the major threats to the banking industry - customer defection. The tradition of customers remaining loyal to their banks is fast disappearing. The economic and social threads which linked banker and client have become frayed and easily broken by recession and other forces of change. Customer relationships in all sectors are in need of repair, not just economically but psychologically. This book is a guide to bankers and others in financial services on how to forge, renew or strengthen banking relationships.

This Book was ranked at 11 by Google Books for keyword Banking.

Book ID of Psychology of Relationship Banking's Books is nIMH-WHSzj8C, Book which was written byJames Lynchhave ETAG "jYf35hx0bno"

Book which was published by Woodhead Publishing since 1996-08-14 have ISBNs, ISBN 13 Code is 9781855732445 and ISBN 10 Code is 1855732440

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Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics

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